Lalo de Almeida for The New York Times

Image and text source: NYTimes

March 14, 2007

SÃO PAULO, Brazil — In a classroom at a community center near a slum here, a street-smart teacher offers a dozen young students tips on how to improve their graffiti techniques. One floor below, in a small soundproof studio, another instructor is teaching a youthful group of would-be rappers how to operate digital recording and video equipment.
Students practice drawing because of graffiti’s connection to hip-hop.

This is one of Brazil’s Culture Points, fruit of an official government program that is helping to spread hip-hop culture across a vast nation of 185 million people. With small grants of $60,000 or so to scores of community groups on the outskirts of Brazil’s cities, the Ministry of Culture hopes to channel what it sees as the latent creativity of the country’s poor into new forms of expression.

The program, conceived in 2003, is an initiative of Brazil’s minister of culture, Gilberto Gil, who will be speaking on digital culture and related topics on Wednesday at the South by Southwest Music and Media Conference in Austin, Tex. Though today one of the country’s most revered pop stars, Mr. Gil, 64, was often buy cytotec ostracized at the start of his own career and so feels a certain affinity with the hip-hop culture emerging here.

Also see:

Brazilian Hip Hop on the rise
http://madeinbrazil.typepad.com/
madeinbrazil/2007/03/brazilian_hip_h.html
Brazilian Hip Hop On The Rise