Everything is a Remix Part 1 from Kirby Ferguson on Vimeo.

Everything is a Remix is a four part web-film series directed and produced by Kirby Ferguson. It has been about a year since the first segment (above) was released. Since then, Ferguson has released parts two and three. The fourth and final installment is scheduled to be released this Fall of 2011, and I look forward to viewing it.

When I viewed part one, I really liked it, and thought that the title, while it may sound polemical to some degree (in a tongue-in-cheek sort of way), somewhat falls along the lines of how I view and have been discussing Remix as a form of discourse during the past few years. However, once I viewed the other two segments, I realized that the way some of the material is presented begins to water down the very foundation of the term “remix.”

For this reason, while I do like very much Ferguson’s series, and often share it as a reference with anyone who wants to get a sense of Remix as a form of discourse, I find the need to write down some of the issues that may be overseen in Ferguson’s series.

This oversight perhaps may be in part because short films cannot possibly cover in-depth analysis as a series of texts or a book would. On the other hand, it may be inevitably tempting to make an ever-expanding megamix about culture and media with a generalization that one cannot fully embrace (though in the spirit of remixing can truly like and admire). With both of these possibilities in mind, I briefly share my views on this series.

Everything is a Remix Part 2 from Kirby Ferguson on Vimeo.

The main issue about remixes that comes up, even in the first video, is that there is no explanation of the relation between material sampling and cultural citation. as I previously explained in Regressive and Reflexive Mashups, there is a difference between a Medley and a Megamix: the former is played by a band, while the latter is composed in the studio usually by a DJ producer, who understands how to manipulate breaks on the turntables.

What this means is that a remix in the strict sense of its foundational definition has to be materially grounded on a citation that can be quantified, in other words, measured. This is one of the reasons why DJ producers quickly ran into trouble with copyright law: a lawyer could play a sample from a Hip Hop song, in direct juxtaposition with the originating source of the sample and make evident on purely material grounds that the sample was an act of plagiarism.

But this is not exactly what happened with Led Zeppelin. What happened with Zeppelin, as the example given in Ferguson’s first segment, was straight forward plagiarism within the tradition of covers and knock-offs. Two terms that are also mentioned in the first segment as forms of “legal remixes.” What these forms of recycling content do share with remixes is intertextual citation–the embedding of ideas by way of direct or even indirect reference, which often is not materially grounded, but rather made possible through well calculated emulation.

Everything is a Remix Part 3 from Kirby Ferguson on Vimeo.

The best example of intertextual citation in the postmodern sense would be Quentin Tarantino’s films, which are also mentioned at the end of the credits of part two. Tarantino does not sample directly from the films he references in his own work, but rather recreates the scenes or shots to develop his own narratives. This allows him to claim autonomy of the material, much in the way that Zeppelin (in my view unfairly) can still keep their credibility, perhaps on the ground of reproducing material in a unique way that is their own–even if they failed to cite the sources from which they blatantly stole.

In other words, because, both, Tarantino and Zeppelin don’t materially take, but rather emulate with great precision, their productions are not remixes by definition, but rather informed by principles of Remix as a form of discourse. Their actions are cultural citations. These details are missed, unfortunately, in the first three parts of the series by Ferguson.

Now, as it is already obvious above, I do extend the concept of remix as Remix (with a capital “R”) to pretty much all the areas of culture that Ferguson mentions in his series, including the Apple computer. But when I do this, it is to emphasize that we are functioning under a paradigm ruled by acts of material appropriation and recyclability.

The attitude of remix made possible with the technology first introduced earlier in photo-collage and tape loops and eventually music samplers, has now become an attitude, an aesthetic that informs the way cultural material is produced. But this does not mean that “everything is a remix.” This may appear to be so, but as much as I myself would like this to be the case, it is not. What one could say is that “everything is intertextual,” which is closer to the tradition of sharing ideas in conceptual and material form, prior to the time of modernism. Historically all the material covered by Ferguson is certainly relevant in terms of recyclability, but it does not validate the catch-all statement “everything is a remix.”

Understandably, “everything is intertextual” (which could also be contested if one gets really picky) is not as catchy as “everything is a remix.” To go viral, one must use what is in vogue and quickly understood. Intertextuality had its time in the postmodern period. Now, it appears that remix is the catch all phrase.

And why is it important to point out such nuances that in the end a person enjoying Ferguson’s short films may find too nit-picky? Because if we actually take the time to differentiate the referencing of ideas in conceptual and material form (ideas, and actual products reused) then copyright law may actually be changed. If we keep referencing intellectual production in general fashion as Ferguson’s work unfortunately does, we will not be able to change laws on intellectual property. It is for this reason, only, why I write this entry, because I find that the film series could benefit from understanding the important differences between material samplings and cultural citations.

I should add a note to explain that my concern here is not academic by any means, even though I make a living by working with research institutions. I have been invested in remix culture long before the very term was coined. Before investing myself professionally as a media researcher and artist, I was a DJ for over fifteen years. And for this reason, as much as I would like everything to be a remix, I have to admit that this is not the case. To be blunt, from the point of view of cultural critics who are wary of hegemony, “Everything is a Remix” can be understood as a flip-on-the-script of diversity, paradoxically, to become a totalitarian statement–that anyone who is invested in difference is compelled to resist. I say this understanding that Ferguson probably does not mean it this way, which is why I do share his work as much as I can. Kudos to Ferguson.

Image: detail of video montage grid of Radiohead’s Lotus Flower. Larger images of this montage and others with proper explanation are included below.

As part of my post doctoral research for The Department of Information Science and Media Studies at the University of Bergen, Norway, I am using cultural analytics techniques to analyze YouTube video remixes.  My research is done in collaboration with the Software Studies Lab at the University of California, San Diego. A big thank you to CRCA at Calit2 for providing a space for daily work during my stays in San Diego.

This is part 2 of a series of posts in which I introduce three case studies of YouTube video remixes. My first case study is the Charleston Style remixes.

Radiohead uploaded their original official music video on February 16, 2011. The video consists of Thom Yorke, the band’s lead singer, dancing and singing in an empty garage-like space. The footage includes close-ups, mid and long shots of Yorke improvising his dance. When viewing the original video it is evident that Yorke’s quirkiness in part is the reason why the footage was a readymade for a viral meme. The remixes began to appear, just two days after the original was uploaded, on February 18. The range of songs that replaced Radiohead’s original include well known musical classics from Zorba the Greek, pop songs from the Venga Boys, as well top ten hits by Lady Gaga, among others. Below are some of the videos analyzed.

This remix consists of footage taken from the original Radiohead video, which was re-edited to match the song “All the Single Ladies” by Beyonce, uploaded on February 18, 2011.

This video is titled “Thom Yorke Goes Bananas.” In this case, the video footage of Lotus Flower was selectively re-edited to match a samba composition. It was uploaded on February 18, 2011.

This video is titled “Thom Yorke Does the Macarena!” In this case, the video footage of Lotus Flower was selectively re-edited to match the Macarena song and video. It was uploaded on February 18, 2011.

Following the method of analysis of my first case study on the Charleston Style, I first looked at the montage of the videos.

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This is the grid montage of the original video by radiohead.

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This is the video grid montage of “All the Single Ladies”

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This is the video grid montage of “Thom Yorke Goes Bananas!”

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This is the video grid montage of “Thom Yorke Does the Macarena.”

When viewing these grids it becomes evident that the remixers, from the very beginning, took the liberty to edit the footage selectively to match particular songs. This is a different approach in contrast with the Charleston remixes, which, for the most part, leave the video footage intact. The exception is the occasional time adjustment to match the beat of a song.

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When slicing the video frames, it becomes clear which video sections are remixed. Compare the slices of the original video (above) with the slices of the three other videos, which follow below.

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These are slices of “All the Single Ladies”

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These are slices of “Thom Yorke Goes Bananas!”

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These are slices of “Thom Yorke Does the Macarena.”

The slice visualizations have been adjusted to fit this blog’s design. Many of the remixes are much shorter than the original video by Radiohead, this is because the footage is re-edited to match the length of the songs selected. One of the shortest is the Macarena remix, which is just over a minute.

As mentioned before, this is my second case study. After the introduction of my third case study, I will compare the three memes in order to evaluate the patterns of the remixes.

Note: I met Elisa Kreisinger during a panel presentation at the OVC in 2010. I find her work to be quite interesting for various reasons which are explored in the following interview by Vicki Calahan.

My initial foray as NAMAC blogger can be seen as a parallel text or a continuation of the conversation initiated by Patricia Zimmerman’s fine posting the other day, Film Studies as Social Media 2.0, or the New Media Ecosystems of Virtual Cinephilia. In this instance I want to look specifically at one context within the emergent forms of digital scholarship known as “remix.”  I have been fortunate the last two years as a visiting scholar at USC’s Institute for Multimedia Literacy to focus my praxis based undergraduate seminars around this topic with assorted permutations.

Read the complete review at namac.org

Written for the MEIAC, Badajoz, Spain, March of 2010, for the exhibition Re/appropriations, organized by Gustavo Romano.  The exhibition was launched in December 2009.  The text is released online with permission.

(Versión en Español)

The exhibition Re/Appropriations, curated by Gustavo Romano, proposes that artists in networked culture find their creative potential in the appropriation, selection, and combination of pre-existing material on a meta-level—that of the re, or more specifically, Remix as a form of discourse.  To this effect, Romano recontextualizes the artist as a “redirector of information,” rather than a creator.  This premise as the entry point for creative production at the beginning of the twenty-first century leads to a recurring question often posed on the popular awareness of Remix: “Remixing, as an act of combining material has been around for a long time, one could argue since symbolic language was conceived; so, what is so different about the elements of Remix explored during the first decades of the twenty-first century that make them unique from those in the past?”[1]

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Image: Playing Jeff, a mashup from Bunk Magazine and Mad Hatter’s Review special issue.

Note: The following text was written for the peer review journal Dichtung Digital, issue 2010, 40.  To read the complete material, please visit http://www.dichtung-digital.de/en. Direct link: http://www.dichtung-digital.org/2010/navas/navas.htm

Abstract:
This essay examines the complexity of contemporary electronic literary practice. It evaluates how electronic literature borrows from, and also influences, the reception of the textual message in other forms of communication that efficiently combine image, sound and text as binary data, as information that is compiled in any format of choice with the use of the computer. The text aims to assess what it means to write in literary fashion in a time when crossing over from one creative field to another is ubiquitous and transparent in cultural production. To accomplish this, I relate electronic literature to the concept of intertextuality as defined by Fredric Jameson in postmodernism, and assess the complexity of writing not only with words, but also with other forms of communication, particularly video. I also discuss Roland Barthes’s principles of digital and analogical code to recontextualize intertextuality in electronic writing as a practice part of new media. Moreover, I discuss a few examples of electronic literature in relation to mass media logo production, and relate them to the concept of remix. The act of remixing has played an important role in the definition of literature in electronic media. All this leads to a recurring question that is relevant in all arts: how does originality and its relationship to authorship take effect in a time when the death of the author is often cited due to the growing amount of collaboration taking place in networked culture?

To read the full text visit http://dichtung-digital.mewi.unibas.ch/. Direct link: http://dichtung-digital.mewi.unibas.ch/2010/navas/navas.htm

Owen Gallagher has written an excellent summary of  Remix Cinema.  A conference which took place at St. Anthony College in Oxford.  Along with Mette Birk, Owen represented the collective Remix Theory & Praxis, of which I am also a member.  Make sure to visit the brand new [re]mix:network.org where you will find Owen’s complete report.  An excerpt follows below:

The Remix Cinema Workshop, organised by the Oxford Internet Institute, took place in the beautfiful period setting of St. Anthony’s College in Oxford last weekend. A cohort of remix enthusiasts descended upon the infamous university town to collectively contribute to what turned out to be a very successful and fascinating exploration of remix cinema and the issues surrounding this developing practice.

The keynote speaker was Stefan Sonvilla-Weiss of Aalto University, Helsinki, who edited the 2010 publication, ‘Mash-Up Cultures’ to which our very own Eduardo Navas contributed a chapter. Sonvilla-Weiss delivered a talk entitled ‘From Soft Cinema to Collaborative Movie Making in the Cloud’, influenced heavily by Lev Manovich and with particular reference to Christopher Nolan’s ‘Memento’ illustrating the concept of non-linear narrative and the potential for infinite variability of meaning once the separate elements of a text have been submitted to a database. The main proposal was the notion that if all video content and editing practices were migrated to the cloud, that is from the desktop to the browser window, then questions of authorship and ownership of content would potentially fade into the background.

Read the complete report at re]mix:network.org

Image: Composite image of four YouTube video remixes. From top left to bottom right appear thumbnail montages of Charleston — Original Al & Leon Style!!, Charles Style, Charleston Mirror, and Charleston Mix.  Larger images of the montages with proper explanation are included below as part of this introduction to my initial research on viral videos.

As part of my post doctoral research for The Department of Information Science and Media Studies at the University of Bergen, Norway, I am using cultural analytics techniques to analyze YouTube video remixes.  My research is done in collaboration with the Software Studies Lab at the University of California, San Diego. A big thank you to CRCA at Calit2 for providing a space for daily work during my stays in San Diego.

What follows is a brief introduction of my preliminary interest on video remixes and how I plan to use cultural analytics to evaluate their evolution on YouTube.  My current research consists of various elements, some which I will not introduce at length today, but will only mention to contextualize the use of video grid montage as an analytical tool.

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Image: Main Entrance of Cinemateca Brasileira.

I visited Sao Paulo Brazil on November 17th, to participate in a panel discussion for Brazilian Digital Culture 2010, organized by the Brazilian Ministry of Culture. I was invited to discuss the relationship of transmedia and Remix along with Maurício Mota (Os Alquimistas), and moderator Newton Cannito (Secretary for the Audiovisual/Ministry of Culture).  What follows is not so much a summary of the panel discussion, but rather a reflection on my views on transmedia and Remix, after evaluating my participation.  But first, I will begin by giving some general impressions of the day I spent in Sao Paulo.

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The following are videos from a performance that took place on November 11, 2010 at the Cultural Center of Spain in El Salvador, for the Exhibition, A Modular Framework.

Brian Mackern performs his remix of the film, the Stalker by Tarkovsky

Arcangel Constantini remixes noises and video games live for the audience

Antonio Mendoza remixes pop media image and sound

Image: Still from Brian Mackern’s performance of Cinema.tik, in which he remixes film clips from Tarkovsky and Hitchcock among other directors.  Performance took place on November 11, 2010 at the Cultural Center of Spain in El Salvador.

Besides the two openings for the exhibition, A Modular Framework, there were two extra days of events.  On November 10, there was a panel discussion with the artists.  And on November 11 there was a performance by Arcangel Constantini, Brian Mackern and Antonio Mendoza.

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