Image: Composite image of four YouTube video remixes. From top left to bottom right appear thumbnail montages of Charleston — Original Al & Leon Style!!, Charles Style, Charleston Mirror, and Charleston Mix. Larger images of the montages with proper explanation are included below as part of this introduction to my initial research on viral videos.
What follows is a brief introduction of my preliminary interest on video remixes and how I plan to use cultural analytics to evaluate their evolution on YouTube. My current research consists of various elements, some which I will not introduce at length today, but will only mention to contextualize the use of video grid montage as an analytical tool.
Janneke Adema has taken the time to analyze selected texts available on Remix Theory. She connects my theories of Remix to the future of the book. Adema also discusses the theories of Lev Manovich in terms of Remixability.
In the first part of New Visions for the Book, I described how the concept of the book is being used as a strategic power tool to argue for a certain knowledge system. I tried to show how within this discourse certain essentialist notions—such as authorship, stability, and authority—still hold a lot of prestige and are hard to discard. In the subsequent parts of New Visions for the Book I therefore want to take a few expeditions outside the world of the scholarly book to look at the way other disciplines and other media have struggled with or have come to terms with the above mentioned notions. I want to start with looking at the concept of remix, engaged with mostly in music and art theory but increasingly a concept applied to describe and analyse culture at large. Here I want to focus on two thinkers who have extensively theorized remix: Eduardo Navas and Lev Manovich. After taking an in depth look at Navas work on remix first, I will explore Manovich’s thoughts on the subject in the next post, contrasting it with Navas’s ideas. Finally, I will explore what the consequences of their thoughts and their analysis of remix are for the scholarly book, the knowledge order it stands for and the concepts it reifies.
The following are videos from a performance that took place on November 11, 2010 at the Cultural Center of Spain in El Salvador, for the Exhibition, A Modular Framework.
Brian Mackern performs his remix of the film, the Stalker by Tarkovsky
Arcangel Constantini remixes noises and video games live for the audience
Image: Still from Brian Mackern’s performance of Cinema.tik, in which he remixes film clips from Tarkovsky and Hitchcock among other directors. Performance took place on November 11, 2010 at the Cultural Center of Spain in El Salvador.
Besides the two openings for the exhibition, A Modular Framework, there were two extra days of events. On November 10, there was a panel discussion with the artists. And on November 11 there was a performance by Arcangel Constantini, Brian Mackern and Antonio Mendoza.
Some images from the events for the exhibition A Modular Framework are available on Picassa. Images by Gonzalo Vides.
Above: Arcangel Constantini remixes noises and video games live for the audience, November 11, 2010. Other images present Brian Mackern, Antonio Mendoza, and Arcangel Constantini mixing image and sound live for an audience at the Cultural Center of Spain, El Salvador: Live audio-video performance
Also see images of a panel with the artists in which they discussed their art works and creative process. The panel took place on November 10, 2010: Conference
TOKYO (TR) – Fans of analog music were dealt another blow when consumer electronics company Panasonic announced earlier this month that it would be discontinuing the audio products within its Technics brand, most notably the legendary line of analog turntables.
On October 20, the company said that it was winding down production of the Technics SL-1200MK6 analog turntable, the SH-EX1200 analog audio mixer and the RP-DH1200 and RP-DJ1200 stereo headphones due to challenges in the marketplace.
“Panasonic decided to end production mainly due to a decline in demand for these analog products and also the growing difficulty of procuring key analog components necessary to sustain production,” the company said in statement issued to The Tokyo Reporter.
Last year, Japan’s last remaining vinyl pressing plant, owned by the production company Toyo Kasei, produced around 400,000 discs from its multifloor factory in Yokohama’s Tsurumi Ward, a far cry from the industry’s peak of 70 million four decades ago.
Panasonic said that sales of analog decks today represent roughly 5 percent of the figure from ten years ago. At present the company has no plans for putting analog turntables back on the market.
I’m very happy to be collaborating with Mette Birk, Mark O’ Cúlár, Owen Gallagher, Eli Horwatt, Martin Leduc, and Tara Zepel on a chapter contribution for Networked Book.
ABSTRACT: The text on video remixing contributed to Networked Book is the result of an ongoing collaboration that started in January 2010, when Owen Gallagher invited Mette Birk, Mark O’ Cúlár, Martin Leduc, and Eduardo Navas to join a ‘Remix Theory and Praxis’ online seminar. In April, Navas invited Tara Zepell to join the group.
The text explores concepts of remixing not only in content and form, but also in process. The aim of the collaboration is to evaluate how the creative process functions as a type of remix itself in a period when production keeps moving toward a collective approach in all facets of culture. The emphasis on video remixing is the result of a collaborative rewriting activity among the contributors, who each wrote independent paragraphs that went through constant revisions once combined as a single text. Video was selected as the subject of analysis because members have a common interest in time-based media, and also because video remixing is at the forefront of media production. One of the group goals is that the text becomes a statement of what video could be as a reflective form of the networked culture that is developing at the beginning of the twenty-first century. The text is in constant revision and readers are encouraged to join in its writing.
Download a high resolution version of Diagram in PDF format
This text was originally published on June 25, 2007 in Vague Terrain Journal as a contribution to the issue titled Sample Culture. It was revised in November 2009 and subsequently published as a chapter contribution in Sonvilla-Weiss, Stefan (Ed.) Mashup Cultures, 2010, ISBN: 978-3-7091-0095-0, Springer Wien/New York published in May 2010.
It is here republished with permission from the publisher and is requested that it be cited appropriately. This online publication is different from the print version in that it is missing images that help illustrate the theory of Remix that I propose. I do encourage readers to consider looking at the actual publication as it offers an important collection of texts on mashups.
I would like to thank Greg J. Smith for giving me the opportunity to publish my initial ideas in Vague Terrain, and Stefan Sonvilla-Weiss for inviting me to revise them as a contribution to his book publication.
This version brings together much of my previous writing. Individuals who have read texts such as The Bond of Repetition and Representation, as well as Turbulence: Remixes and Bonus Beats will find that many of my definitions and theories of Remix are repeated in this text. I found this necessary to make sense of a fourth term which I introduce: the Regenerative Remix. Those who have read the previous version of this text may like to skip pre-existing parts, and go directly to the section titled “The Regenerative Remix.” However, all sections have been revised for clarity, so I encourage readers to at least browse through previously written material.
An important change has been made to this text. In the original version I argued that Reflexive Mashups were not remixes. In 2007 I did not know what Reflexive Mashups could be if they were not remixes in the traditional sense, but after consideration and rewriting, I developed the concept of the Regenerative Remix. To learn more about this change in my definition of Remix as a form of discourse I invite readers to consider my revised argument. I also introduce a chart (above) which helps explain how Remix moves across culture. I also include an entirely new conclusion which will clarify my earlier position on software mashups.
A note on formatting: The text below is set up in simple text form. This means that italics and other conventions found in print publications are missing. If you would like to read a print ready version, please download a PDF file.
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Introduction
During the first decade of the twenty-first century, sampling is practiced in new media culture when any software users including creative industry professionals as well as average consumers apply cut/copy & paste in diverse software applications; for professionals this could mean 3-D modeling software like Maya (used to develop animations in films like Spiderman or Lord of the Rings); [1] and for average persons it could mean Microsoft Word, often used to write texts like this one. Cut/copy & paste which is, in essence, a common form of sampling, is a vital new media feature in the development of Remix. In Web 2.0 applications cut/copy & paste is a necessary element to develop mashups; yet the cultural model of mashups is not limited to software, but spans across media.
Mashups actually have roots in sampling principles that became apparent and popular in music around the seventies with the growing popularity of music remixes in disco and hip hop culture, and even though mashups are founded on principles initially explored in music they are not straight forward remixes if we think of remixes as allegories. This is important to entertain because, at first, Remix appears to extend repetition of content and form in media in terms of mass escapism; the argument in this paper, however, is that when mashups move beyond basic remix principles, a constructive rupture develops that shows possibilities for new forms of cultural production that question standard commercial practice.
Note: Medialab Prado has released online the video documentation of my presentation of “Remix, The Bond of Repetition and Representation” for Interactivos during the summer of 2008. The presentation emphasizes the concept of Visual Play, which was the thematic for the workshops sessions in that year. A different version of the text was later published at the end of the same year by Telefónica, and is available online, through Remix theory as post 361. The introduction is in Spanish, but the text presentation itself is in English. The video is also downloadable with a Spanish voiceover translation. Much of the material presented has also become parts of various texts also available on Remix Theory. Abstract of the text follows below as published on Medialab’s website:
This text, “Remix: The bond of Repetition and Representation,” entertains the historical importance of Remix in culture at large. It places particular importance on how the image is constantly appropriated in the visual arts as well as other areas of mass culture with unprecedented efficiency. This is done to understand the dialectics at play within Remix, itself and to further understand the principles behind concepts such as “Visual Play” in the emerging network culture. As it becomes clear in the following essay, in order for remix culture to come about, certain dynamics had to be in place, and these were first explored in music, around the contention of representation and repetition. This essay defines the concept of Remix in relation to these two terms, and then moves on to examine its role in media and art. There are three Remix definitions introduced in this essay: The Extended, The Selective and the Reflexive Remixes. These definitions are outlined historically and examined in various areas of culture including the visual arts, pop culture as well as game culture. The essay ends with a critical reflection on what one can do with an awareness of Remix as a dialectical manifestation.
I uploaded [Re]Cuts on YouTube. The Resolution is not great, but at least it is easier to share the video. Original link to FLV version here: http://navasse.net/recuts
