I’m very happy to be collaborating with Mette Birk, Mark O’ Cúlár, Owen Gallagher, Eli Horwatt, Martin Leduc, and Tara Zepel on a chapter contribution for Networked Book.
ABSTRACT: The text on video remixing contributed to Networked Book is the result of an ongoing collaboration that started in January 2010, when Owen Gallagher invited Mette Birk, Mark O’ Cúlár, Martin Leduc, and Eduardo Navas to join a ‘Remix Theory and Praxis’ online seminar. In April, Navas invited Tara Zepell to join the group.
The text explores concepts of remixing not only in content and form, but also in process. The aim of the collaboration is to evaluate how the creative process functions as a type of remix itself in a period when production keeps moving toward a collective approach in all facets of culture. The emphasis on video remixing is the result of a collaborative rewriting activity among the contributors, who each wrote independent paragraphs that went through constant revisions once combined as a single text. Video was selected as the subject of analysis because members have a common interest in time-based media, and also because video remixing is at the forefront of media production. One of the group goals is that the text becomes a statement of what video could be as a reflective form of the networked culture that is developing at the beginning of the twenty-first century. The text is in constant revision and readers are encouraged to join in its writing.
Note: Below is an excerpt of a film analysis of Inception I wrote for Vodule, a new collaboration that focuses on the concept of volume and modularity in emerging media.
Spoiler alert: this is a film analysis, meaning an in-depth review that gives away key moments of the film.
Written by Eduardo Navas
Inception is defined as “The establishment or starting point of an institution or activity.” In the film Inception, the term means “the introduction of an idea in someone’s mind.” Dominic Cobb (Leonardo DiCaprio) is a master at manipulating people’s dreams. He is able to introduce an idea deep into a person’s unconscious. The idea will take over the individual’s reality and perhaps even push him or her to the edge of sanity. The individual may question actual reality and consider the dreamworld real, not the material world.
Inception was written and directed by Christopher Nolan, who consistently plays with the concept of time in multiple parallels of reality. He did this with Memento, Batman Begins, and The Dark Knight. But Inception, as original as it may appear, in effect, is far from being itself an introduction of a new concept that may take over film form and ask that film as a medium be redefined. Nolan by no means may be claiming to do this with Inception, but serious filmmaking is at its best when it becomes that which it proposes. This is known in the arts as the sublime: to present the unpresentable–to present the possibility of comprehending the incomprehensible. This is the ultimate space of exploration in aesthetics. Inception, as respectable as it may appear, falls short in this important aspect. Why this may be so is worth considering.
Note: I’m very happy to announce the release of a book publication titled Mashup Cultures in which I contribute a text titled “Regressive and Reflexive Mashups in Sampling Culture.” The text was previously released on Vague Terrain in June 2007, and has been revised and extended by over 15 pages for the book publication.I introduce a series of new terms along with a diagram, which I will be making available online in the near future.
Mashup Cultures, Sonvilla-Weiss. Stefan (Ed.), Springeren: This volume brings together cutting-edge thinkers and scholars together with young researchers and students, proposing a colourful spectrum of media-theoretical, -practical and -educational approaches to current creative practices and techniques of production and consumption on and off the web. Along with the exploration of some of the emerging social media concepts, the book unveils some of the key drivers leading to participatory engagement of the User.
Mashup Cultures presents a broader view of the effects and consequences of current remix practices and the recombination of existing digital cultural content. The complexity of this book, which appears on the occasion of the fifth anniversary of the international MA study program ePedagogy Design – Visual Knowledge Building, also by necessity seeks to familiarize the reader with a profound glossary and vocabulary of Web 2.0 cultural techniques.
TABLE OF CONTENTS
• Stefan Sonvilla-Weiss: Introduction: Mashups, Remix Practices and the Recombination of Existing Digital Content
• Axel Bruns: Distributed Creativity: Filesharing and Produsage
• Brenda Castro: The Virtual Art Garden: A Case Study of User-centered Design for Improving Interaction in Distant Learning Communities of Art Students
• Doris Gassert: “You met me at a very strange time in my life.” Fight Club and the Moving Image on the Verge of ‘Going Digital’
• David Gauntlett: Creativity, Participation and Connectedness: An Interview with David Gauntlett
• Mizuko Ito: Mobilizing the Imagination in Everyday Play: The Case of Japanese Media Mixes
• Henry Jenkins: Multiculturalism, Appropriation, and the New Media Literacies: Remixing Moby Dick
• Owen Kelly: Sexton Blake & the Virtual Culture of Rosario: A Biji
• Torsten Meyer: On the Database Principle: Knowledge and Delusion
• Eduardo Navas: Regressive and Reflexive Mashups in Sampling Culture
• Christina Schwalbe: Change of Media, Change of Scholarship, Change of University: Transition from the Graphosphere to a Digital Mediosphere
• Noora Sopula & Joni Leimu: A Classroom 2.0 Experiment
• Stefan Sonvilla-Weiss: Communication Techniques, Practices and Strategies of Generation “Web n+1?
• Wey-Han Tan: Playing (with) Educational Games – Integrated Game Design and Second Order Gaming
• Tere Vadén interviewed by Juha Varto: Tepidity of the Majority and Participatory Creativity
The following is a presentation separated into two parts; it was produced for the conference Re*-Recycling_Sampling_Jamming, which took place in Berlin during February 2009.
Part One (above) introduces the three chronological stages of Remix, while part two (below) defines how the three chronological stages are linked to the concept of Authorship, as defined by Roland Barthes and Michel Foucault. Also see my previous entry “The Author Function in Remix” which is a written excerpt of the theory proposed in part two.
Below is the abstract that summarizes the content of the two videos. Total running time is around fifteen minutes.
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Text originally published on Re*- on February 2009:
SAMSTAG_28.02.2009_SEKTION IV_15-20 UHR
12_15:00 Remix[ing]. The Three Chronological Stages of Sampling
Eduardo Navas, Künstler und Medienwissenschaftler, University of California in San Diego (USA)
Sampling is the key element that makes the act of remixing possible. In order for Remix to take effect, an originating source must be sampled in part or as a whole. Sampling is often associated with music; however, this text will show that sampling has roots in mechanical reproduction, initially explored in visual culture with photography. A theory of sampling will be presented which consists of three stages: The first took place in the nineteenth century with the development of photography and film, along with sound recording. In this first stage, the world sampled itself. The second stage took place at the beginning of the twentieth century, once mechanical recording became conventionalized, and early forms of cutting and pasting were explored. This is the time of collage and photo-montage. And the third stage is found in new media in which the two previous stages are combined at a meta-level, giving users the option to cut or copy (the current most popular form of sampling) based on aesthetics, rather than limitations of media. This is not to say that new media does not have limitations, but exactly what these limitations may be is what will be entertained at greater length.The analysis of the three stages of sampling that inform Remix as discourse is framed by critical theory. A particular focus is placed on how the role of the author in contemporary media practice is being redefined in content production due to the tendency to share and collaborate. The theories on authorship by Roland Barthes and Michel Foucault are entertained in direct relation to the complexities that sampling has brought forth since it became ubiquitous in popular activities of global media, such as social networking and blogging.
Note: Press release about an upcoming exhibition in which I participate taking place in London at IMT Gallery during May through June of 2010.
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Dead Fingers Talk is an ambitious forthcoming exhibition presenting two unreleased tape experiments by William Burroughs from the mid 1960s alongside responses by 23 artists, musicians, writers, composers and curators.
Few writers have exerted as great an influence over such a diverse range of art forms as William Burroughs. Burroughs, author of Naked Lunch, The Soft Machine and Junky, continues to be regularly referenced in music, visual art, sound art, film, web-based practice and literature. One typically overlooked, yet critically important, manifestation of his radical ideas about manipulation, technology and society is found in his extensive experiments with tape recorders in the 1960s and ’70s. Dead Fingers Talk: The Tape Experiments of William S. Burroughs is the first exhibition to truly demonstrate the diversity of resonance in the arts of Burroughs’ theories of sound.
listen to your present time tapes and you will begin to see who you are and what you are doing here mix yesterday in with today and hear tomorrow your future rising out of old recordings
everybody splice himself in with everybody else
The exhibition includes work by Joe Ambrose, Steve Aylett, Alex Baker & Kit Poulson, Lawrence English, The Human Separation, Riccardo Iacono, Anthony Joseph, Cathy Lane, Eduardo Navas, Negativland, o.blaat, Aki Onda, Jörg Piringer, Plastique Fantastique, Simon Ruben White, Giorgio Sadotti, Scanner, Terre Thaemlitz, Thomson & Craighead, Laureana Toledo and Ultra-red, with performances by Ascsoms and Solina Hi-Fi.
Inspired by the expelled Surrealist painter Brion Gysin, and yet never meant as art but as a pseudo-scientific investigation of sounds and our relationship to technology and material, the experiments provide early examples of interactions which are essential listening for artists working in the digital age.
In the case of the work in the exhibition the contributors were asked to provide a “recording” in response to Burroughs’ tape experiments. The works, which vary significantly in media and focus, demonstrate the diversity of attitudes to such a groundbreaking period of investigation.
Dead Fingers Talk: The Tape Experiments of William S. Burroughs is curated by Mark Jackson. The project is supported by the London College of Communication, CRiSAP and ADi Audiovisual and has been made possible by the kind assistance of the William Burroughs Trust, Riflemaker and the British Library.
AS dangerous as it may be to generalize, it is probably safe to say that few folks think of Marcel Proust as they watch the Super Bowl. But for the advertising bowl that took place inside Super Bowl XLIV on Sunday, it was one long remembrance of things past — with candy bars, mobile phones and beer bottles standing in for madeleines.
Nostalgia is a critical component of the pitches from sponsors on Super Bowl Sunday. After all, the best way to appeal to a mass audience of 100 million or so Americans is usually to fill spots with paeans to the past along with catchy music, stars, special effects, talking babies and endearing animals.
Even so, the salutes on Sunday to bygone eras reached a peak perhaps not seen since the last time Fonzie said “Ayyyy” on “Happy Days.” The reason is, of course, the economy and the belief along Madison Avenue that tough times call for familiarity rather than risks.
How retro was Super Bowl XLIV? Let us count the ways it resembled Super Bowl XXXIV, XXIV, XIV and even IV:
Figure 1: A function f and its Fourier transform F(f). Both the function and its Fourier transform are complex-valued, but in graphs like this only the magnitudes of the functions are shown.
Note: An online page I discovered, which was last updated, apparently in Winter of 2000. It provides a good introduction to the theoretical aspects of sampling.
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This document is a short overview of some aspects of sampling theory which are essential for understanding the problems of Volume Rendering, which can be viewed as nothing but resampling a data set obtained from sampling some unknown function.
Prerequisite for this document is a basic understanding of Fourier Analysis on an intuitive level. You have to know that a function f(x) in the spatial (or time) domain has a counterpart F(f) in the frequency domain. Any function satisfying some simple properties can be written as a weighed sum of harmonic functions (shifted and scaled sine curves), and (F(f))(s), called the Fourier transform or spectrum of f, gives the weight of the harmonic function of frequency s in f.
Jeremy Douglass (left) and Lev Manovich (far right) demonstrate how to analyze data on the Hyper Wall at Calit2.
The Cultural Analytics seminar took place at Calit2 on December 16 and 17 of 2009. The event brought together researchers and students from Bergen University and University of California San Diego. The two day event consisted of research presentations and demos of software tools.
Part One of Hyper Wall Demonstration during Cultural Analytics Seminar at Calit2, San Diego, December 16-17, 2009. Introduction to principles of Cultural Analytics.
I will not spend much time in this entry defining Cultural Analytics. This subject has been well covered by excellent blogs such as Open Reflections. For this reason, at the end of this entry I include a number of links to resources that focus on Cultural Analytics. Instead, I will briefly share what I believe Cultural Analytics offers to researchers in the humanities.
Part Two of Hyper Wall Demonstration during Cultural Analytics Seminar at Calit2, San Diego, December 16-17, 2009. Analysis of Vertov’s motion in scenes from Man with a Movie Camera.
This emerging field can be defined as a hybrid practice that utilizes tools of quantitative analysis often found in the hard sciences for the enhancing of qualitative analysis in the humanities. The official definition of the term follows:
Cultural analytics refers to a range of quantitive and analytical methodologies drawn from the natural and social sciences for the study of aesthetics, cultural artifacts and cultural change. The methods include data visualization techniques, the statistical analysis of large data sets, the use of image processing software to extract data from still and moving video, and so forth. Despite its use of empirical methodologies, the goals of cultural analytics generally align with those of the humanities.
One thing that separates the humanities from the hard sciences is the emphasis of qualitative over quantitative analysis. In very general terms qualitative analysis is often used to evaluate the how and why of particular case studies, while quantitative analysis focuses on patterns and trends, that may not always be concerned with social or political implications.
Part Three of Hyper Wall Demonstration during Cultural Analytics Seminar at Calit2, San Diego, December 16-17, 2009. Jeremy Douglass analyzes comic books.
What Cultural Analytics is doing, in my view, is bringing together qualitative and quantitative analysis for the interests of the humanities. In a way Cultural Analytics could be seen as a bridge between specialized fields that in the past have not always communicated well.
Consequently, when new ground is being explored, questions of purpose are bound to emerge, which is exactly what happened during seminar conversations. As the videos that accompany this brief entry will demonstrate, the real challenge is for researchers in the humanities to engage not only with Cultural Analytics tools and envision how such tools can enhance their practice, but to actually embrace new philosophical approaches that blur the lines between the hard sciences and the humanities.
Part Four of Hyper Wall Demonstration during Cultural Analytics Seminar at Calit2, San Diego, December 16-17, 2009. Cicero Da Silva explains his collaborative project, Macro.
To be specific on the possibilities that Cultural Analytics offers to the humanities, I will cite two demonstrations by Lev Manovich and Jeremy Douglass.
Lev Manovich at one point presented Hamlet by William Shakespeare in its entirety on Calit2’s Hyper Wall, which consists of several screens that enable users to navigate data at a very high resolution.
When seeing the entire text at once, one is likely to realize that this methodology is more like mapping. To this effect, soon after, we were shown a version of the text in which Manovich had isolated the repetition of certain words throughout the literary work.
This approach could be used by a literature scholar to study certain linguistic strategies, such as sentence structure, by an author. Let’s take this a step further and say that it has been agreed that a contemporary author is influenced by a canonical writer. How this supposed influence takes effect can be evaluated by studying certain patterns of sentences from both authors by isolating parts of literary texts for direct comparison. One could then evaluate if the supposed influence is formal, conceptual or both: perhaps the contemporary author might make ideological references that are clearly linked to the canonical author, but which are not necessarily influenced at a formal level; or it could be the other way around, or both. In this case, quantitative and qualitative analysis are combined to evaluate a case study. In other words, pattern comparison is used to understand the similarities and differences between two or more works of literature.
To this effect, Jeremy Douglass’s presentation of a comic book is important. He explained how by seeing an entire publication of a comic book story one can study how certain patterns in the narrative come to define the aesthetics for the reader.
While the reader may be able to experience the story in time, by actually reading it, the visualization of the comic book in grid-like fashion–as a structural map–allows the researcher to apply analysis of patterns and trends that may be more common in flows of networks to an actual narrative. Again, in this case we find quantitative and qualitative analysis complementing each other.
As noted at the end of the article “Culture is Data” (also provided below) from Open Reflections, it appears that Manovich is at times understood to argue that one should privilege quantitative over qualitative analysis. This proposition implies an either or mentality by certain researchers that needs to be reevaluated. Janneke Adema explains his answer better than I ever could:
But, on the other hand, won’t we loose a sense of meaning if we analyze culture like a thing? Manovich argues that this is of course a complementary method, we should not throw away our other ways of establishing meaning. It is a way of expanding them. And it is also an important expansion, for how is one going to ask about the meaning of large datasets? We need to combine the traditionally [sic]humanities approach of interpretation with digital techniques to find out more. And again, meaning is not the only thing to look at. It is also about creating an experience. Patterns are the new real of our society.
The most important thing to understand when evaluating the videos available with this entry is that one need not have a hyper wall to do research with Cultural Analytics methodologies; many of the tools can run on a personal computer. It’s more about adopting an attitude and willingness to do research by way of combining quantitative and qualitative analysis. At the moment I am evaluating the implementation of Cultural Analytics in my research on Remix.
Revising my evaluation of mashups led me to this journalistic piece from June 13, 2006 by Scott Conroy from 60 minutes. It is mentioned here mainly for historical purposes, as some things discussed have obviously changed since the feature was produced.
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Teens don’t have to work very hard to be entertained anymore. Rather than trekking to the record store, they can buy their favorite music with a few clicks — and maybe try out something new while they’re at it. Reality TV, the preferred genre of many, is always on the air. They don’t even have to get up from their chairs to share photographs and gossip with friends.
American society has been assigning all-encompassing labels to generations of young people for a long time. The tendency to pigeonhole a diverse group of individuals is, in some respects, dishonest — not every Flower Child spent the ’60s tiptoeing through tulips, and many members of Generation X surely thought flannel best confined to the realm of the lumberjack.
The following text was originally published during the month of August, 2009 as part of Drain‘s Cold issue. The journal is a refereed online journal published bi-annually. The text is republished in full on Remix Theory with permission. Drain’s copyright agreement allows for 25% of the essay to be reblogged or reposted on other sites with proper citation and linkage to the journal at http://www.drainmag.com/. I ask that their agreement be respected by the online community.
In 1964 Marshal McLuhan published his essay “Media Hot and Cold,” in one of his most influential books, Understanding Media.[1] The essay considers the concepts of hot and cold as metaphors to define how people before and during the sixties related to the ongoing development of media, not only in Canada and the United States but also throughout the world.[2] Since the sixties, the terms hot and cold have become constant points of reference in media studies. However, these principles, as defined by McLuhan, have changed since he first introduced them. What follows is a reflection on such changes during the development of media in 2009.
McLuhan is quick to note that media is defined according to context. His essay begins with a citation of “The Rise of the Waltz” by Curt Sachsk, which he uses to explain the social construction behind hot and cold media. He argues that the Waltz during the eighteenth century was considered hot, and that this fact might be overlooked by people who lived in the century of Jazz (McLuhan’s own time period). Even though McLuhan does not follow up on this observation, his implicit statement is that how hot and cold are perceived in the twentieth century is different from the eighteenth. Because of this implication, his essay is best read historically. This interpretation makes the reader aware of how considering a particular medium as hot or cold is a social act, informed by the politics of culture. McLuhan’s first example demonstrates that, while media may become hot or cold, or be hot at one time and cold at another, according to context, the terms, themselves, are not questioned, but rather taken as monolithic points of reference. To make sense of this point, McLuhan’s concepts must be defined.
