During the recent Open Video Conference (OVC), from October 1 – 2, 2010 the video “Donald Duck Meets Glenn Beck in ‘Right Wing Radio Duck'” was screened by Jonathan McIntosh, who runs the blog Rebelious Pixels. The video so far has received 388,801 views and counting. Also listen to a Glenn Beck response.
Here is the excerpt from McIntosh’s website:
This is a re-imagined Donald Duck cartoon remix constructed from dozens of classic Walt Disney cartoons from the 1930s to 1960s. Donald’s life is turned upside-down by the current economic crisis and he finds himself unemployed and falling behind on his house payments. As his frustration turns into despair Donald discovers a seemingly sympathetic voice coming from his radio named Glenn Beck.
I’m very happy to be collaborating with Mette Birk, Mark O’ Cúlár, Owen Gallagher, Eli Horwatt, Martin Leduc, and Tara Zepel on a chapter contribution for Networked Book.
ABSTRACT: The text on video remixing contributed to Networked Book is the result of an ongoing collaboration that started in January 2010, when Owen Gallagher invited Mette Birk, Mark O’ Cúlár, Martin Leduc, and Eduardo Navas to join a ‘Remix Theory and Praxis’ online seminar. In April, Navas invited Tara Zepell to join the group.
The text explores concepts of remixing not only in content and form, but also in process. The aim of the collaboration is to evaluate how the creative process functions as a type of remix itself in a period when production keeps moving toward a collective approach in all facets of culture. The emphasis on video remixing is the result of a collaborative rewriting activity among the contributors, who each wrote independent paragraphs that went through constant revisions once combined as a single text. Video was selected as the subject of analysis because members have a common interest in time-based media, and also because video remixing is at the forefront of media production. One of the group goals is that the text becomes a statement of what video could be as a reflective form of the networked culture that is developing at the beginning of the twenty-first century. The text is in constant revision and readers are encouraged to join in its writing.
Download a high resolution version of Diagram in PDF format
This text was originally published on June 25, 2007 in Vague Terrain Journal as a contribution to the issue titled Sample Culture. It was revised in November 2009 and subsequently published as a chapter contribution in Sonvilla-Weiss, Stefan (Ed.) Mashup Cultures, 2010, ISBN: 978-3-7091-0095-0, Springer Wien/New York published in May 2010.
It is here republished with permission from the publisher and is requested that it be cited appropriately. This online publication is different from the print version in that it is missing images that help illustrate the theory of Remix that I propose. I do encourage readers to consider looking at the actual publication as it offers an important collection of texts on mashups.
I would like to thank Greg J. Smith for giving me the opportunity to publish my initial ideas in Vague Terrain, and Stefan Sonvilla-Weiss for inviting me to revise them as a contribution to his book publication.
This version brings together much of my previous writing. Individuals who have read texts such as The Bond of Repetition and Representation, as well as Turbulence: Remixes and Bonus Beats will find that many of my definitions and theories of Remix are repeated in this text. I found this necessary to make sense of a fourth term which I introduce: the Regenerative Remix. Those who have read the previous version of this text may like to skip pre-existing parts, and go directly to the section titled “The Regenerative Remix.” However, all sections have been revised for clarity, so I encourage readers to at least browse through previously written material.
An important change has been made to this text. In the original version I argued that Reflexive Mashups were not remixes. In 2007 I did not know what Reflexive Mashups could be if they were not remixes in the traditional sense, but after consideration and rewriting, I developed the concept of the Regenerative Remix. To learn more about this change in my definition of Remix as a form of discourse I invite readers to consider my revised argument. I also introduce a chart (above) which helps explain how Remix moves across culture. I also include an entirely new conclusion which will clarify my earlier position on software mashups.
A note on formatting: The text below is set up in simple text form. This means that italics and other conventions found in print publications are missing. If you would like to read a print ready version, please download a PDF file.
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Introduction
During the first decade of the twenty-first century, sampling is practiced in new media culture when any software users including creative industry professionals as well as average consumers apply cut/copy & paste in diverse software applications; for professionals this could mean 3-D modeling software like Maya (used to develop animations in films like Spiderman or Lord of the Rings); [1] and for average persons it could mean Microsoft Word, often used to write texts like this one. Cut/copy & paste which is, in essence, a common form of sampling, is a vital new media feature in the development of Remix. In Web 2.0 applications cut/copy & paste is a necessary element to develop mashups; yet the cultural model of mashups is not limited to software, but spans across media.
Mashups actually have roots in sampling principles that became apparent and popular in music around the seventies with the growing popularity of music remixes in disco and hip hop culture, and even though mashups are founded on principles initially explored in music they are not straight forward remixes if we think of remixes as allegories. This is important to entertain because, at first, Remix appears to extend repetition of content and form in media in terms of mass escapism; the argument in this paper, however, is that when mashups move beyond basic remix principles, a constructive rupture develops that shows possibilities for new forms of cultural production that question standard commercial practice.
This animation of illustrated stills does a pretty good job at explaining the basics of Creative Commons in about five minutes. The intro may be a bit long, but other buy acyclovir than that it is well produced. It is a good resource to introduce Creative Commons to people who may not have heard about it.
Lawrence Lessig recently gave a talk about what the left can learn from the right when it comes to sharing and remixing content. Much of the material will be familiar to people who have read Lessig’s books; still, his own position is explained: he considers himself on the left but repeatedly looks to the right, as it is people on this camp that appear to be interested in supporting remix culture.
I ran into this brief interview with Just Blaze, who explains his theory on how music samples can be tracked on radio play to evaluate popularity of a song.
Note: I’m very happy to announce the release of a book publication titled Mashup Cultures in which I contribute a text titled “Regressive and Reflexive Mashups in Sampling Culture.” The text was previously released on Vague Terrain in June 2007, and has been revised and extended by over 15 pages for the book publication.I introduce a series of new terms along with a diagram, which I will be making available online in the near future.
Mashup Cultures, Sonvilla-Weiss. Stefan (Ed.), Springeren: This volume brings together cutting-edge thinkers and scholars together with young researchers and students, proposing a colourful spectrum of media-theoretical, -practical and -educational approaches to current creative practices and techniques of production and consumption on and off the web. Along with the exploration of some of the emerging social media concepts, the book unveils some of the key drivers leading to participatory engagement of the User.
Mashup Cultures presents a broader view of the effects and consequences of current remix practices and the recombination of existing digital cultural content. The complexity of this book, which appears on the occasion of the fifth anniversary of the international MA study program ePedagogy Design – Visual Knowledge Building, also by necessity seeks to familiarize the reader with a profound glossary and vocabulary of Web 2.0 cultural techniques.
TABLE OF CONTENTS
• Stefan Sonvilla-Weiss: Introduction: Mashups, Remix Practices and the Recombination of Existing Digital Content
• Axel Bruns: Distributed Creativity: Filesharing and Produsage
• Brenda Castro: The Virtual Art Garden: A Case Study of User-centered Design for Improving Interaction in Distant Learning Communities of Art Students
• Doris Gassert: “You met me at a very strange time in my life.” Fight Club and the Moving Image on the Verge of ‘Going Digital’
• David Gauntlett: Creativity, Participation and Connectedness: An Interview with David Gauntlett
• Mizuko Ito: Mobilizing the Imagination in Everyday Play: The Case of Japanese Media Mixes
• Henry Jenkins: Multiculturalism, Appropriation, and the New Media Literacies: Remixing Moby Dick
• Owen Kelly: Sexton Blake & the Virtual Culture of Rosario: A Biji
• Torsten Meyer: On the Database Principle: Knowledge and Delusion
• Eduardo Navas: Regressive and Reflexive Mashups in Sampling Culture
• Christina Schwalbe: Change of Media, Change of Scholarship, Change of University: Transition from the Graphosphere to a Digital Mediosphere
• Noora Sopula & Joni Leimu: A Classroom 2.0 Experiment
• Stefan Sonvilla-Weiss: Communication Techniques, Practices and Strategies of Generation “Web n+1?
• Wey-Han Tan: Playing (with) Educational Games – Integrated Game Design and Second Order Gaming
• Tere Vadén interviewed by Juha Varto: Tepidity of the Majority and Participatory Creativity
Revising my evaluation of mashups led me to this journalistic piece from June 13, 2006 by Scott Conroy from 60 minutes. It is mentioned here mainly for historical purposes, as some things discussed have obviously changed since the feature was produced.
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Teens don’t have to work very hard to be entertained anymore. Rather than trekking to the record store, they can buy their favorite music with a few clicks — and maybe try out something new while they’re at it. Reality TV, the preferred genre of many, is always on the air. They don’t even have to get up from their chairs to share photographs and gossip with friends.
American society has been assigning all-encompassing labels to generations of young people for a long time. The tendency to pigeonhole a diverse group of individuals is, in some respects, dishonest — not every Flower Child spent the ’60s tiptoeing through tulips, and many members of Generation X surely thought flannel best confined to the realm of the lumberjack.
Description by Färgfabriken Birthday Party, 2000 Birthday Party (1:10) is a reconstruction of the party of the artist?s mother?s 65th birthday on March 16, 2000. Ten cameras documented the party, and the films were later screened in the windows of a wooden model of the suburban villa.
During the months of October and November, I am working for four weeks as a Correspondent in Residence for the Swedish Traveling Exhibitions (STE), a non-profit organization based in Visby, a small town located in the island of Gotland. The Institution produces exhibits of all types that travel throughout Sweden, and is particularly interested in exploring the possibilities of the exhibition space as a mobile unit in all possible forms.
As part of my residency, I am scheduled to visit a number of institutions mainly in the cities of Stockholm and Goteborg. My first stop was Stockholm, where on Monday, October 20, I visited Färgfabriken, an artspace located in a former factory sector. Project Manager Sofia Palmgren generously showed me around the former paint factory, which in 1996 was turned into an artspace that is focused in art as process. The institution has a very open mission statement, but upon examining their archives, it becomes evident that their interest is to deliver conceptually engaging art installations that are quite sensitive to all the senses.
