The book should be available in the coming weeks in Europe, and soon after in the United States. For more information, also see the main entry about the book.
Remix Theory: The Aesthetics of Sampling can now be pre-ordered. You can place your order on Amazon, Barnes and Nobles, Powell’sl Books, or another major online bookseller in your region, anywhere in the world. The book is scheduled to be available in Europe in July, 2012 and in the U.S. in September/October of 2012.
The book will also be available electronically through university libraries that have subscriptions with Springer’s online service, Springerlink. I encourage educators who find the book as a whole, or in part, of use for classes to consider the latter option to make the material available to students at an affordable price.
Anyone should be able to preview book chapters on Springerlink once the book is released everywhere. If you would like a print copy for review, please send me, Eduardo Navas, an e-mail with your information and motivation for requesting a print version.
For all questions, please feel free to contact me at eduardo_at_navasse_dot_net.
Also, see the main entry on this book for the table of content and more information.
Below are selected excerpts from the book:
From Chapter One, Remix[ing] Sampling, page 11:
Before Remix is defined specifically in the late 1960s and ‘70s, it is necessary to trace its cultural development, which will clarify how Remix is informed by modernism and postmodernism at the beginning of the twenty-first century. For this reason, my aim in this chapter is to contextualize Remix’s theoretical framework. This will be done in two parts. The first consists of the three stages of mechanical reproduction, which set the ground for sampling to rise as a meta-activity in the second half of the twentieth century. The three stages are presented with the aim to understand how people engage with mechanical reproduction as media becomes more accessible for manipulation. […]The three stages are then linked to four stages of Remix, which overlap the second and third stage of mechanical reproduction.
From Chapter two, Remix[ing] Music, page 61:
To remix is to compose, and dub was the first stage where this possibility was seen not as an act that promoted genius, but as an act that questioned authorship, creativity, originality, and the economics that supported the discourse behind these terms as stable cultural forms. […] Repetition becomes the privileged mode of production, in which preexisting material is recycled towards new forms of representation. The potential behind this paradigm shift would not become evident until the second stage of Remix in New York City, where the principles explored in dub were further explored in what today is known as turntablism: the looping of small sections of records to create new beats—instrumental loops, on top of which MCs and rappers would freestyle, improvising rhymes. […]
From Chapter Three, Remix[ing] Theory, page 125:
Once the concept of sampling, as understood in music during the ‘70s and ‘80s, was introduced as an activity directly linked to remixing different elements beyond music (and eventually evolved into an influential discourse), appropriation and recycling as concepts changed at the beginning of the twenty-first century; they cannot be considered on the same terms prior to the development of machines specifically design for remixing. This would be equivalent to trying to understand the world in terms of representation prior to the photo camera. Once a specific technology is introduced it eventually develops a discourse that helps to shape cultural anxieties. Remix has done and is currently doing this to concepts of appropriation. Remix has changed how we look at the production of material in terms of combinations. This is what enables Remix to become an aesthetic, a discourse that, like a virus, can move through any cultural area and be progressive and regressive depending on the intentions of the people implementing its principles.
More excerpts available once the book is available.
Image: wide view, 32 tiled-screen at the Vroom, Calit2. See larger image.
This image shows the thirty montage grid visualizations of my second case study, The Lotus Flower Parodies. The advantage in this case is that all thirty videos can be examined at once. This is something that is impossible on a regular laptop or a large computer screen. Being able to compare images in large scale is not only useful to come up with detailed analysis, but also provides the ability to discuss one’s research with other colleagues.
Image: Sliced images of Lotus Flower remixes on top of montage grid visualizations. (See part 3 and part 4 my analysis for more on sliced images.)
One of the advantages of the tiled screen, in addition to viewing many images at once and in great detail, is the fact that the files don’t appear inside windows as they would on an average computer. As the image above makes obvious, you can lay images next to each other, and on top of others, with no frame around them. While this feature might appear not so important when first considered, I found that it provided me with a sense of immediacy.
Image: Todd Margolis, Technical Director at CRCA, examines grid-montage and sliced image visualizations of Lotus Flower Parodies. See larger image.
Image: alternate view of grid-montage and sliced image visualizations of Lotus Flower Parodies. See larger image.
Image: Todd Margolis, Technical Director at CRCA, examines grid-montage and sliced image visualizations of Lotus Flower Parodies. See larger image.
Going back to my initial point, when considering a large amount of images, such as all Time Magazine covers, it becomes evident how being able to view several images at once becomes an important part of visualization.
I am scheduled to present my research on Remix and cultural analytics at the Popular Culture Association of Canada (PCAC) Conference 2012, Niagara Falls. The conference takes place from May 10 through 12. I will be discussing part of my analysis of YouTube video mashups. I will join long time collaborators, Owen Gallagher, Martin Leduc, and John Shiga for a panel on video remixes. The brief mission statement from PCAC is below, followed with the description of our session.
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The purpose of the Popular Culture Association of Canada is to promote scholarly buy cheap xenical online prescription understanding of popular culture, broadly conceived, in Canada and elsewhere. It will serve to bring together academics, students and practitioners in the field of popular culture
May 11, 2012:
SESSION 8
Friday 5:15pm-6:45pm
8C
Strategy 3
Meaning and Politics in Online Amateur Remix Video
Chair: Martin Leduc, Carleton University
John Shiga McGill University
Missing Data: Datamoshing and the Micro-politics of Compression
Martin Leduc Carleton University
Remix in Action: Remix Practices as Political Strategies
Eduardo Navas University of Bergen
Remix in Cultural Analytics
Owen Gallagher National College of Art and Design, Dublin
Ideology in Critical Remix: A Visual Semiotic Analysis
The following is an excerpt from an upcoming paper titled, “Modular Complexity and Remix: The Collapse of Time and Space into Search,” to be published in the peer review journal AnthroVision, Vol 1.1. A note will posted here, on Remix Theory, announcing when the complete paper is officially published.
The excerpt below is rather extensive for a blog post, but I find it necessary to share it in order to bring together elements discussed in previous posts on Remix and Cultural Analytics (see part 1 on the Charleston Mix, part 2 on Radiohead’s Lotus Flower, and part 3 on the Downfall parodies). The excerpt has been slightly edited to make direct reference to the previous postings, and therefore reads different from the version in the actual text, which makes reference to sections of the research paper where more extensive analysis is introduced. Consequently, in order for this post to make more sense, the previous three entries mentioned above should also be read.
The following excerpt references sliced visualizations of the three cases studies in order to analyze the patterns of remixing videos on YouTube. The reason for sharing part of my publication now is to bring together the observations made in previous postings, and to make evident how cultural analytics enables researchers invested in the digital humanities to examine cultural objects in new ways that were not possible prior to the digitalization process we have been experiencing for the last decades.
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To understand how a meme evolves based on the first remixes that a user may find can be evaluated by developing visualizations of the three cases studies that show the editing of the video footage over time. To accomplish this, I took the frames of thirty videos of each meme and sliced them in order to examine the types of pattern the editing actually takes. What we find is that with the Charleston Remixes the video footage stays practically the same except for a few remixes in which the footage of Leon and James dancing was used selectively as part of bigger projects. “Mr. Scruff – Get a Move on | Charleston videoclip” is one of these exceptions, in which the video is re-edited to match the sound (see slice detail below). Another is “Charleston & Lindy Hop Dance ReMix – iLLiFieD video.mix (Version),” (also see below).
Image: A two column slice visualization of the 29 of 30 remixes (one remix was omitted because the footage is not the same performance. That video is not relevant to evaluate how the video footage of this meme is left intact). For a full list of this visualization visit: https://remixtheory.net/remixAnalytics/ and select “Charleston Video Slices.” View large version of this image.
Image: this is a slice visualization of “The Charleston and Lindy Hop Dance Remix.” When comparing this sliced image to other slices in the two-column visualization above, one can notice the selective process with which footage from the Charleston Style was used. This video is much longer than the original footage, and has been compacted in order to show how the video was selectively edited. To view this remix, visit http://www.youtube.com/watch?v=POupa2sW1UI&feature=player_embedded. This video was uploaded to YouTube on May2, 2009. View large version of this image.
Image: this is a slice visualization of “Mr. Scruff remix.” When comparing the sliced image to the other slices in the two columns visualization above, one can notice how the same footage was edited repeatedly to match the beat and sections of the song. This video is much longer than the original footage, and has been compacted in order to show how the video was selectively edited. Visit http://www.youtube.com/watch?feature=player_embedded&v=Bx5-itIA0pQ. This video was uploaded to YouTube on January 10, 2008. View large version of this image.
Image: A two-column visualization of Lotus Flower Remixes. The original video by Radiohead is on the top-left. Most of the videos sliced in this sample were uploaded within the first two weeks after the original video was uploaded by Radiohead on February 16, 2011. For a full list of this visualization visit: https://remixtheory.net/remixAnalytics/ and select “Lotus Flower Video Slices.” View large version of this image.
In the Lotus Flower Remixes (See image above) we can note that the editing of the videos is quite diverse; the footage is remixed (heavily edited) to match the beat and the overall feel of the selected songs, with the very first videos.
The Downfall remixes (see figure below) consists of video footage that for the most part has been left intact. What is remixed is the fake translation of Hitler’s rant. The subtitles for Hitler are sometimes in the middle of the screen, in others at the bottom; buy zyban in china sometimes the typeface is small, and at times large. But in the end the video footage is left intact and the translations very much obey the rhythm of the original editing.
Image: A two-column visualization of The Downfall Parody remixes. The original video with no subtitles is on the top-left. Videos sliced in this sample were uploaded between 2007 and 2011. At the moment it is not certain whether the 2007 upload was the first because many remixes have been taken down by YouTube. For a full list of this visualization visit: https://remixtheory.net/remixAnalytics/ and select “Downfall Video Slices.” View large version of this image.
Image: visualization of “Hitler’s Reaction to the new Kiss album,” a video remix in which Hitler rants about the album’s title “Sonic Boom.” The subtitles (the thin horizontal white bars) in this case move all over the frame. To view this video visit: http://www.youtube.com/watch?v=nwOLfppXhsk&feature=youtu.be. View large version of this image.
We can note in the three case studies that the approach of remixing is in part defined by the way the original remix or footage was produced. With the Charleston Remixes, most contributions leave the video footage intact. No major editing took place until September 2007, that is a year and four months after the first upload. With the Lotus Flower Remixes, editing of the footage is done from the very beginning, while with the Downfall parodies, it does not place at all. Why would this be?
Based on the diagrams (see the link “visualization of links” for each case study on the page remixAnalytics) and patterns of editing that I present, we can note that the later videos are in fact responses to previous productions. In the Charleston Remixes, the video footage is left intact because it is intact in the first remix. With Lotus Flower, the original footage by Radiohead is heavily edited, which gives remixers the license to immediately manipulate the footage in selective fashion—by omitting some parts of the footage while repeating others to match the selected songs. With the Downfall remixes, the result is similar to the Charleston Remix: the footage is practically left alone because the meme demands that the basis of the meme be that only the text be remixed; therefore, the only major shift takes place with the placement of translations on the screen: sometimes on the middle, but for the most part at the bottom. The only other shift we can notice with the subtitles is that they may crossover from one shot to the next based on the emphasis of the content that the remixer wants to make. But none of the Charleston and Downfall videos are as heavily edited as the Lotus Flower remixes. It is also worth noting that these are all selective remixes, which means that they all are dependent on a clear reference to the original source.[1] If such reference is lost, then, the remix withers, and would become either a badly concocted reference, or simply a product on the verge of plagiarism.
One last element that needs to be considered, which apparently affects the production of the memes, as is also argued by a study on YouTube funded by Telefonica [2], and also supported by the research of Jean Burgess and Joshua Green [3] is that due to the viral emphasis on YouTube, online users are most likely to find an already remixed version of a video, and not the original if the remix has enjoyed more views. The exception to this is Lotus Flower, for which YouTube apparently always offers the original video as part of possible selections, on the first page of all results. This is likely because given Radiohead’s popularity, their YouTube channel has a large number of views. For the Charleston, this is not always the case, as the original footage sometimes will not come up with certain video remixes. For the Downfall meme, it is even more difficult to speculate how videos produced before 2007 affect users who currently search for the meme, because they are likely to find videos that are popular, but not necessarily the newest nor the oldest—but rather the most relevant based on the terms used for the search in relation to the number of views.
[2] Meeyoung Cha, Haewoon Kwak, Pablo Rodriguez, Yong-Yeol Ahn, and Sue Moon, “I Tube, You Tube, Everybody Tubes: Analyzing the World’s Largest User Generated Content Video System,” http://an.kaist.ac.kr/traces/papers/imc131-cha.pdf
[3] For Burgess and Green this is evident based on their assessment of the emphasis of presenting popular videos first, and the fact that YouTube members deliberately find ways to promote their videos to become as popular as possible. See Jean Burgess & Joshua Green, YouTube: Online Video and Participatory Culture (Cambridge: Polity, 2010), 74.
I will be presenting my research on Remix and Cultural Analytics at the Departamento de Artes Plásticas da ECA, University of Sao Paulo, Brazil during a one week seminar, March 19 – 21, 2012. Information below.
Principles of Remix Seminar
This seminar examines the act of remixing in contemporary culture. It takes a historical approach with the aim to define remix not only as an act but a process. Remix is often discussed in terms of copyright and intellectual property. In contrast, this seminar engages remix as a cultural binder. The premise for the sessions is that remix affects culture in ways that go beyond the basic understanding of recombining material to create something different. The class will go over key principles of remix, and will also contextualize it in the tradition of critical theory.
The five-day seminar will make use of research published in the texts suggested for reading (see list below). The texts should be read before the actual meetings.
Day 1: Principles of Remix
Day 2: The Aesthetics of Remix
Day 3: The Dialectics of Remix
Day 4: The Social Implications of Remix (Social Media and Cultural Analytics)
Day 5: Remix Globalization and Cultural Analytics
All material to be discussed during the seminar is written by Eduardo Navas:
I recently received a message from Elisa Kreisinger about a supercut she created along with Melissa Silverstein (above). It is a video commentary on the obvious inequality within The Academy of Motion Pictures Arts and Sciences. This video is produced just in time for the Oscar’s. I was not able to post it before Monday (the big night), but it serves just as well to post it now, since the hype keeps going. Kreisinger’s commentary follows below:
My colleague Melissa Silverstein and I made a supercut over at Women And Hollywood that compiles all the female-directed films not nominated in an effort to highlight women’s work and shed light on part of the problem: the voting population of the Academy.
* 94% white.
* 77% male.
* 62 is the average age.
We’ve moved beyond the issue of ‘not enough women making work.’
As a result, it’s important to honor prominent female directors here in an effort to encourage more women to write and direct their own work, open the conversation about women-made narratives and shed light on who decides what narratives get honored, why and how that affects our popular culture.
So on Sunday night, women will be at the forefront of the Oscars. But not for their work; for their dress. As you watch the plethora of white men accept their awards on behalf of other white men, keep these women-made movies in mind.
Image: Preliminary cover design and logo for upcoming book by Ludmil Trenkov.
I am very happy to announce that my book Remix Theory: The Aesthetics of Sampling is scheduled to be published later on this year, by Springer Wien New York Press. If all goes according to schedule, it should be available no later than this Fall. The book offers an in-depth analysis on Remix as a form of discourse. To get a sense of what to expect, you can read my previously published text, “Regressive and Reflexive Mashups in Sampling Culture,” also available through Springer: http://www.springerlink.com/content/r7r28443320k6012/. You can read my online version as well, though I encourage you to support the publishing company by downloading the official version.
I will offer more information about the book in the near future, such as the table of content, and excerpts from the text. For now I wanted to share the promotional abstract:
Remix Theory: The Aesthetics of Sampling is an analysis of Remix in art, music, and new media. Navas argues that Remix, as a form of discourse, affects culture in ways that go beyond the basic recombination of material. His investigation locates the roots of Remix in early forms of mechanical reproduction, in seven stages, beginning in the nineteenth century with the development of the photo camera and the phonograph, leading to contemporary remix culture. This book places particular emphasis on the rise of Remix in music during the 1970s and ‘80s in relation to art and media at the beginning of the twenty-first Century. Navas argues that Remix is a type of binder, a cultural glue—a virus—that informs and supports contemporary culture.
I will be presenting my research on Remix and cultural analytics at the University of Lumiére in Lyon, France on November 24. Program and other information availlable.
A brief note on my presentation:
I will discuss the evolution of remixing in a three case study, with particular emphasis on when and how the video remixes were produced. This is done in order to reflect on the initial uploads of material and subsequent remixes as important vehicles of communication and creative practice.
What cultural analytics can bring to anthropology, and other fields that adopt it, is the ability to attain a balanced approach based on quantitative and qualitative analysis.
Paul Ramirez-Jonaz, “Another Day” (2003), video installation, image courtesy of the artist.
This essay, made available here in English and Spanish, was written for the exhibition Transitio _MX 03, which took place in Mexico City in October 2009.The text was published in December 2010 in Errata, a Colombian journal dedicated to art and culture.The text explores the concept of non-places (which is the foundation of my curation for Transitio), as a recurrent and pervasive cultural variable not only in Latin America but other parts of the world.
Above and below are images of the works curated in the exhibition, complemented with excerpts from the text.
Sabrina Raaf, “Translator II: Grower, 2004-2006,” Robot and Installation, image courtesy of the artist.
excerpt:
The works included in “Autonomies of Disagreement” were selected to reflect on glocality versus locality in Latin-American production in relation to the concept of non-place. Glocality is commonly defined with the saying, “act local, think global.” With this concept as a cultural foundation, my curatorial approach was developed to support what I consider a key element of Transitio_MX 2009’s theme of “Autonomies of Disagreement”, as evaluated in the Festival Statement, which is to keep in mind the relevance of geopolitical differences that shape the use of appropriation and technology in artistic practices.
Carlos Rosas, “GPS Pallet Series: (Coordinate) Paintings/ I Think I Got IKEA’d Project, Bulls on Parade: Protest Remixes y Step and Repeat Cycles: Live/ Networked Installation y Remixed Sessions,” Installation.
Excerpt:
The term non-place is applied here after the theory of supermodernity introduced in 1992 by Marc Augé in his book Non-places, Introduction to an Anthropology of Supermodernity. Augé views non-places as areas of transition, such as airports, conditioned with a familiarity that is homogeneous. He also extends his concept to spaces that need not be visited, but named, or referenced through pervasive images. He argues that people eventually become familiar with such places by mere reference.
Owen Mundy y Joel Dietrick, “Anemophilous Formula for Computer Art,” Wall Projection, real time animation.
Excerpt:
Auge’s premise was revisited in 2002 by Hans Ibelings in Supermodernism, Architecture in the Age of Globalization. Ibelings views the homogeneity of tourism initially examined by Augé to be best expressed in the spectacular architecture of Las Vegas, which metaphorically speaking, names or cites a place. In other words, Las Vegas is architectural simulacra of other places in the world.
Vicky Funari y Sergio de la Torre, Maquilápolis, video, 2006, Documentary Film.
Excerpt:
The Internet also has non-places of its own. Yahoo, Google, YouTube, Facebook and all other major portals and social networking sites help users navigate online spaces with interfaces that, like the airport, can be considered places of transition, of constant flow and change. Users in turn feel more comfortable with the material that is accessed because individuals are often allowed and even encouraged to customize their interfaces with bookmarks and various forms of tagging for ongoing access. Latin American art production is informed by such developments as well as the physical mobility of people from different countries.
The art projects I selected for Transitio_MX, in varying degrees, are informed by the current stage of networked culture; they also expose contradictions of global trends of migration. Given this focus, not all the artists are “Latin American” but rather their work has an intimacy with issues that are relevant to Latin America as a concept that moves across borders as a collective of complexities that are difficult to define. This approach opens up a space to discuss how cultural identification today is even more multi-layered than before, which is why the selected projects share questions on how locality and glocality are terms that may be interchangeable according to a person’s particular position in both class and culture–closely defined by education and accessibility to technology. “Glocality,” as the ability to function locally with a global awareness, is a term that only a certain number of people, unfortunately, are able to contemplate at the moment. This obviously needs to change, and the works chosen for Transitio_MX aim to demystify this elitism. Glocals are people invested in the actual production of a global culture at an informational level—the most important level in which meaning is currently produced and controlled. The artists participating in Transitio_MX are part of this small, selected group, and as such have to be conscious of their practice as a critical tool that can ultimately endorse the global system.
Within this critical framework, Another Day (three monitors) 2003, by Paul Ramírez-Jonas (Honduras/ United States) depersonalizes and universalizes the ongoing travel that takes place around the world, by making the sun the traveler. The video Maquilápolis 2006, by Vicky Funari (United States) and Sergio De La Torre (Mexico/United States) aims to expose the contradictions at play in the global economy on how goods are produced with unfair labor laws. Translator II: Grower, 2004-06, by Sabrina Raaf (United States) exposes the tension, or discord of dislocation that can be superceded if the migrating subject is willing to come to terms with the displacement of the body by way of mechanical labor. I THINK I GOT IKEA’D: Finish Fetish and other projects, by Carlos Rosas (Chile/United States) expose how location can become abstracted in terms of painting or sound, while still providing a sense of concreteness by mere citation of concepts. And Anemophilous Formula for Computer Art, by Owen Mundy (United States) and Joelle Dietrick (United States), literally takes apart the concept of non-place, by recontextualizing a paper-wall image of a national park located at an airport lobby.
