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Time for an Apple/Google Mash-up, by Arik Hesseldahl


Abbey Road ipod mash up

Image source: xlr8r.com
Text source: Business Week
AUGUST 31, 2006

Byte of the Apple

The two titans are drawing closer together. If they would just combine their offerings, they’d pose a real threat to Microsoft

I have an admittedly odd affinity for remembering TV advertisements I saw as a very young child. Sometimes those memories pop up when I least expect them.

Today I’ve been thinking of a spot that those of a certain age will remember well: Two guys walking, one eating chocolate, the other, inexplicably eating peanut butter out of a jar. They bump, and the chocolate drops into the jar. The rest, of course, has become marketing history, summed up by the jingle for Reese’s Peanut Butter Cups: “Two great tastes that taste great together.”

Funny, the ad comes to mind in the wake of an announcement that Google (GOOG) CEO Eric Schmidt is joining the board at Apple Computer (AAPL). It’s the latest indication these two Silicon Valley stalwarts are getting closer all the time. And the possibilities for cooperation between the two are legion.

Read the entire article at Business Week

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