Note: Medialab Prado has released online the video documentation of my presentation of “Remix, The Bond of Repetition and Representation” for Interactivos during the summer of 2008. The presentation emphasizes the concept of Visual Play, which was the thematic for the workshops sessions in that year. A different version of the text was later published at the end of the same year by Telefónica, and is available online, through Remix theory as post 361. The introduction is in Spanish, but the text presentation itself is in English. The video is also downloadable with a Spanish voiceover translation. Much of the material presented has also become parts of various texts also available on Remix Theory. Abstract of the text follows below as published on Medialab’s website:
This text, “Remix: The bond of Repetition and Representation,” entertains the historical importance of Remix in culture at large. It places particular importance on how the image is constantly appropriated in the visual arts as well as other areas of mass culture with unprecedented efficiency. This is done to understand the dialectics at play within Remix, itself and to further understand the principles behind concepts such as “Visual Play” in the emerging network culture. As it becomes clear in the following essay, in order for remix culture to come about, certain dynamics had to be in place, and these were first explored in music, around the contention of representation and repetition. This essay defines the concept of Remix in relation to these two terms, and then moves on to examine its role in media and art. There are three Remix definitions introduced in this essay: The Extended, The Selective and the Reflexive Remixes. These definitions are outlined historically and examined in various areas of culture including the visual arts, pop culture as well as game culture. The essay ends with a critical reflection on what one can do with an awareness of Remix as a dialectical manifestation.