Note: I’m very happy to announce the release of a book publication titled Mashup Cultures in which I contribute a text titled “Regressive and Reflexive Mashups in Sampling Culture.” The text was previously released on Vague Terrain in June 2007, and has been revised and extended by over 15 pages for the book publication.I introduce a series of new terms along with a diagram, which I will be making available online in the near future.
Mashup Cultures, Sonvilla-Weiss. Stefan (Ed.), Springeren: This volume brings together cutting-edge thinkers and scholars together with young researchers and students, proposing a colourful spectrum of media-theoretical, -practical and -educational approaches to current creative practices and techniques of production and consumption on and off the web. Along with the exploration of some of the emerging social media concepts, the book unveils some of the key drivers leading to participatory engagement of the User.
Mashup Cultures presents a broader view of the effects and consequences of current remix practices and the recombination of existing digital cultural content. The complexity of this book, which appears on the occasion of the fifth anniversary of the international MA study program ePedagogy Design – Visual Knowledge Building, also by necessity seeks to familiarize the reader with a profound glossary and vocabulary of Web 2.0 cultural techniques.
TABLE OF CONTENTS
• Stefan Sonvilla-Weiss: Introduction: Mashups, Remix Practices and the Recombination of Existing Digital Content
• Axel Bruns: Distributed Creativity: Filesharing and Produsage
• Brenda Castro: The Virtual Art Garden: A Case Study of User-centered Design for Improving Interaction in Distant Learning Communities of Art Students
• Doris Gassert: “You met me at a very strange time in my life.” Fight Club and the Moving Image on the Verge of ‘Going Digital’
• David Gauntlett: Creativity, Participation and Connectedness: An Interview with David Gauntlett
• Mizuko Ito: Mobilizing the Imagination in Everyday Play: The Case of Japanese Media Mixes
• Henry Jenkins: Multiculturalism, Appropriation, and the New Media Literacies: Remixing Moby Dick
• Owen Kelly: Sexton Blake & the Virtual Culture of Rosario: A Biji
• Torsten Meyer: On the Database Principle: Knowledge and Delusion
• Eduardo Navas: Regressive and Reflexive Mashups in Sampling Culture
• Christina Schwalbe: Change of Media, Change of Scholarship, Change of University: Transition from the Graphosphere to a Digital Mediosphere
• Noora Sopula & Joni Leimu: A Classroom 2.0 Experiment
• Stefan Sonvilla-Weiss: Communication Techniques, Practices and Strategies of Generation “Web n+1?
• Wey-Han Tan: Playing (with) Educational Games – Integrated Game Design and Second Order Gaming
• Tere Vadén interviewed by Juha Varto: Tepidity of the Majority and Participatory Creativity
From the Mixr site: “DJ App for iPad. Feels & functions like authentic turntables. Mixr gives you a DJ experience unlike anything you’ve ever experienced. Beautiful interface, professional mixing.”
The following is a presentation separated into two parts; it was produced for the conference Re*-Recycling_Sampling_Jamming, which took place in Berlin during February 2009.
Part One (above) introduces the three chronological stages of Remix, while part two (below) defines how the three chronological stages are linked to the concept of Authorship, as defined by Roland Barthes and Michel Foucault. Also see my previous entry “The Author Function in Remix” which is a written excerpt of the theory proposed in part two.
Below is the abstract that summarizes the content of the two videos. Total running time is around fifteen minutes.
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Text originally published on Re*- on February 2009:
SAMSTAG_28.02.2009_SEKTION IV_15-20 UHR
12_15:00 Remix[ing]. The Three Chronological Stages of Sampling
Eduardo Navas, Künstler und Medienwissenschaftler, University of California in San Diego (USA)
Sampling is the key element that makes the act of remixing possible. In order for Remix to take effect, an originating source must be sampled in part or as a whole. Sampling is often associated with music; however, this text will show that sampling has roots in mechanical reproduction, initially explored in visual culture with photography. A theory of sampling will be presented which consists of three stages: The first took place in the nineteenth century with the development of photography and film, along with sound recording. In this first stage, the world sampled itself. The second stage took place at the beginning of the twentieth century, once mechanical recording became conventionalized, and early forms of cutting and pasting were explored. This is the time of collage and photo-montage. And the third stage is found in new media in which the two previous stages are combined at a meta-level, giving users the option to cut or copy (the current most popular form of sampling) based on aesthetics, rather than limitations of media. This is not to say that new media does not have limitations, but exactly what these limitations may be is what will be entertained at greater length.The analysis of the three stages of sampling that inform Remix as discourse is framed by critical theory. A particular focus is placed on how the role of the author in contemporary media practice is being redefined in content production due to the tendency to share and collaborate. The theories on authorship by Roland Barthes and Michel Foucault are entertained in direct relation to the complexities that sampling has brought forth since it became ubiquitous in popular activities of global media, such as social networking and blogging.
Image: ‘Crisp Bread Turntable’ by Yoshi Akai. Video available below.
As part of my residency at the Swedish Traveling Exhibitions, on October 29 I visited the Interactive Institute, quite a unique research center located in the city of Stockholm. Its model is unlike any other I have encountered. While the institute has close ties to the arts and the tradition of exhibitions as forms of communication and education, it also focuses on the development of projects that crossover to the commercial sector. There are actually a few spin-off companies that were started as research collaborations in the Interactive Institute. But to do justice to their mission, it is best that I quote how they present themselves publicly, from their about page:
The Interactive Institute is a Swedish experimental IT-research institute that combines expertise in art, design and technology to conduct world leading applied research and innovation. We develop new research areas, art concepts, products and services, and provide strategic advice to corporations, the cultural sector and public organisations. Our research results are communicated and exhibited worldwide and brought out to society through commissioned work, license agreements and spin-off companies.
I cite them directly because I find this type of research model to be an increasingly common hybrid: rigorous academic research meets commercial interests. Yet, the Interactive Institute, seems unique because its creative drive appears to be well balanced, given that it is in the middle of a major corporate technology research sector in Stockholm, located in the neighborhood of Kista. One thing that became certain is that their model is directly informed in part by the always changing aesthetics of networked communication. In their case, this tendency is found in the concept of “Interactivity;” such premise is part of their name.
I’m currently in Los Angeles. Just picked up a copy of 944, a magazine about fashion, entertainment and lifestyle. The August issue features “the nightlife.” Like most lifestyle magazines these days, it consists of short snippets about trendsetters or “pioneers.” One cannot help but notice a quote stating that DJ’s can make as much as 35,000 for a three hour set. The magazine truly hypes up the life on the ones and twos.
Regardless of such statements, as I grew up in Los Angeles, I was quite happy to see that 944 acknowledged real talent. Above are some of the DJ’s that have shaped my views on music beyond the mainstream. Trinidad’s Chocolate City may well be a historical gem of a radio show, which any music historian specialized in radio would have to note; he has a vast knowledge of R & B and Soul and has taken great care to bring back B-sides that even serious record diggers have missed. The same for Jason Bentley, who was around even before Garth with his radio show, Metropolis. Bentley was one of the first DJ’s to mix electronic music live on the radio.
Critical Note: Janneke Adema recently wrote a long post on her blog Open Reflections about remix culture, titled “Schyzophonia. On Remix, Hybridization and Fluidity.” Aderna cites parts of my essay “Remix The Bond of Repetition and Representation” in order to extend her own views on remix culture. One thing that caught my attention is the concept of the “work in progress” which she entertains when citing an interview with Joe Farbrook. Farbrook’s propositions are parallel to my own views on constant updating, about which I wrote a couple of years ago in another essay titled “Regressive and Reflexive Mashups in Sampling Culture.” Adema interestingly enough considers knowledge remixable, and she cites my own position on history to support her argument. While I don’t think knowledge itself is necessarily remixable in terms of Remix proper, I am compelled by Adema’s argument. On this regard, the following question recurs: When should one stop calling cultural hybridity a form of remix? On her part, I think Adema does a good job in entertaining this preoccupation, ending with a reference to none other than Walter Benjamin. The article is worth a careful read. Other great resources are mentioned as well.
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I read Lawrence Lessig’s Remix a few months ago, a great book with a stimulating positive approach to the whole piracy and copyright problema, focusing on finding solutions which cater to the increasingly prevailing remixed and remediated forms of digital art and culture, in which the hybrid has become common ground. Lessig discusses new musical ‘innovators’ like Girl Talk, who creates elaborate and eclectic remixes of current pop sounds and anthems, creating a new musical discourse which reflects, winks, ironizes and mocks, while still standing firmly on its own. These kind of adaptations, versionings or reinterpretations have been part of music since its beginnings, coming to the forefront mostly in dub, hiphop, turntablism and the use of samples in electronic music. Just think about all the beats, breaks, loops and glitches that have made a career for themselves and their derivative offspring in musical history.
The following text was published in December 2008 in Inter/activos II by Espacio Fundacion Telefonica, Buenos Aires. The publication was produced in support of a new media workshop and theory seminar by the same name which took place in 2006, organized by curator and writer Rodrigo Alonzo. The text revisits my definition of Remix that has already been introduced in prior writings, such as Turbulence: Remixes and Bonus Beats. This definition can also be found in the section Remix Defined. “The Bond of Repetition and Representation” links the theory of Noise by Jacques Attali to my overall argument that Remix has its roots in DJ Culture starting in the seventies. In the conclusion it revisits and extends my analysis of Yann Le Guenec’s project Le Catalogue.
Some things have changed since I first wrote this essay in 2006. I did not expect the print publication to take as long as it did, but now that it has finally been published, as opposed to updating the text, I have chosen to release it online as it was originally written. While some cultural trends may be quite different from 2006, the argument proposed is still relevant. This analysis is part of a much larger and extensive project and will be eventually released in its remixed form in the future.
The term remix, today, is used to describe various cultural elements, from mash-up software applications[1] to projective architecture.[2] No matter what form it takes, the remix is always allegorical, meaning that the object of contemplation depends on recognition of a pre-existing cultural code.[3] The audience is always expected to see within the object a trace of history.
To entertain the importance of Remix in culture at large, we must come to terms with it according to its historical development. This will enable us to understand the dialectics at play within Remix, which at the beginning of the twenty-first century is the ideological foundation for remix culture. As it will become clear in this essay, in order for remix culture to come about, certain dynamics had to be in place, and these were first explored in music, around the contention of representation and repetition. This essay will focus on defining remix in relation to these two terms, and then move on to examine its role in media and art.
In the 25 years since “Wild Style” was first shown, in Times Square, more than a few viewers were convinced that the movie was a documentary. Granted, its stars were real-life graffiti artists like Lee Quiñones, hip-hop groups like the Cold Crush Brothers and break dancers like the Rock Steady Crew. But the story — such as it was — was less a reflection of real life than a hope for the future.
Note: This text was originally published on Vague Terrain, Digital Dub Issue, August 08. It is reposted here with minor edits, and an additional quote by Bunne Lee, to clarify the history of dub in Jamaica.
Abstract: This text outlines the foundation of dub as a musical movement that found its way from Jamaica to other parts of the world, in particular NY and Bristol. Upon looking at history, it can be argued that dub and other musical genres that it has influenced have constantly thrived on the threshold of culture, feeding the center. In support of this argument the essay links the influence of dub to the theories of Homi Bhabha and Hardt & Negri. Dub is also linked to Remix as a discourse of global production.
Looking for material on Remix Culture, I recently ran into this two hour lecture by DJ Spooky at University of North Carolina at Chapel Hill. Spooky beat juggles history to argue his position on sampling. From the Phonograph to the Jamaican Sound System, one gets a good sense of the potential creativity that Spooky and other promoters of Remix Culture believe in. Some of the questions at the end are quite interesting, and challenging. Definitely worth the 100 minutes of your time.
